When I arrived at SanDisk, all of the product pages were being created and updated manually. This led to a very cumbersome workflow, especially since there were 15 regions and languages that all needed to be managed separately. We decided to create a central data hub, where users can create and manage products all in one place in an admin. In the hub, you can edit a product’s images, SKUs, sizes, translations, specs, etc across all regions in one place. Whats more, you could push the product not only to the corporate website, but also to 3rd party sites like Amazon and Best Buy.
Once a product is finalized and published, it pushes to a front-end page like the one below.